Precursors and outcomes of place branding : a conceptual framework

Öffentlichkeit

Author: Sigauke, Innocent
Subject: Marketing
Branding (Marketing)
Periodical: International Journal (AIIAS Graduate School)
Source: Seventh-day Adventist Periodical Index
AARK Identifier: 14258289
Bibliographic citation: Sigauke, Innocent, "Precursors and outcomes of place branding : a conceptual framework," International Journal (AIIAS Graduate School), 20 (Jun 2017): 44-57.
Description: bibliography.

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